The White Horse Public House on Ock Street is having a refurbishment, and as with all such refurbs they will be changing the sign.

Over the past twenty years, the sign has evolved from a running horse, to a white horse head silhouette, and then to the carved chalk horse on the hill over Uffington after which our district council is named. The current proposal shows a small rearing white horse icon with larger text.

The design is now going through the planning process, where the heritage officer has raised concerns about the balance of the sign. With other signage on the building already relying on ‘THE WHITE HORSE’ text, the officer suggests a more traditional hanging sign – with a larger image and more modest lettering – would better suit the pub. A local resident made the same point.