Shop window screens, like these on Bury Street in Abingdon, are becoming more common as businesses look for ways to catch people’s attention.

Shops have used screens for decades. Back in the 1970s, in Bury Street, the Cathode Ray Tube TVs in Radio Rentals and Wigfalls Television would sometimes show live TV. In the 2000s, plasma and LCD screens made digital displays more practical, and by the 2010s, LED technology bought in bigger, brighter, and more flexible screens.

In Bury Street, Newbury Building Society and Oxford Vapours both use screens to promote their services.

Oxford Vapours are not only standing up against unlicensed vape traders, and promoting their own products, they also show their charity of the year: My Life My Choice – an award-winning charity run by and for people with learning disabilities in Oxfordshire.