This Morland sign is on Bridge Street in Reading, close to St Mary’s church and the old centre of Reading.
There is a web page showing Morland pubs at http://breweryhistory.com/wiki/index.php?title=List_of_Morland_&_Co_Ltd_Pubs. It shows that Morland was once the size of an Anglo-Saxon kingdom with pubs from Leicester to Southampton and from Somerset to Surrey. The Be at One cocktail Bar was then called the Cross Keys.