Reading last Sunday’s Observer, there was an article called: “Our Little obsessions laid bare by Victoria Coren:

“…The launch of Google Trends, a new service which allows users to see which phrases are most frequently searched in which areas of Britain, reveals a nation determined to broaden its horizons.

In Abingdon, for example, the most popular search term is ‘pony clubs’. For that, you are thinking, they could have used the phone book. But the second most popular search term in Abingdon is ‘Prince Harry’. Clearly, this is about more than just hacking round the suburbs on a docile quadruped. It is the expression of vaulting social ambition.